Personalized advertising (formerly known as interest-based advertising) enables advertisers to reach users based on their interests and demographics (e.g., “sports enthusiasts”), as well as other information described here.
UsaPostClick displays interest-based advertising using information you make available to us when you interact with our sites, content, or services. Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed to you based on information from activities such as purchasing on our sites.
We do not provide any personal information to advertisers or to third party sites that display our interest-based ads.Also, some third-parties may provide us information about you (such as the sites where you have been shown ads or demographic information) from offline and online sources that we may use to provide you more relevant and useful advertising.
We deliver interest-based ads to your device by using a cookie or other identifier assigned to your device. These cookies or other identifiers are placed in general interest categories that we have inferred based on information such as:
·The web pages you view and links you click on UsaPostClick websites and other websites you visit.
·The mobile applications you use.
·The brand emails you view and links you click in the email.
·The video you see. etc.
Benefits of Interest-Based Advertising
·Ads you receive are more tailored to your interests. That means you are more likely to see ads for products of interest to you.
·You see relevant, timely information about products that can help improve your life.
·You don’t see the same ads over and over again because the number of times you see an ad is limited.