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Bombas has launched rainbow socks for Pride Month — and it’s sending 40% of all the socks it donates to LGBTQ youth homeless shelters

bombas pride month socksJen Gushue, Sally Kaplan

  • The sock brand Bombas has launched a line of rainbow socks in both ankle and calf length ($12 each) to celebrate LGBTQ Pride Month.
  • Since its founding in 2013, Bombas has donated a pair of socks to a homeless shelter for every pair sold.
  • For the month of June, Bombas is sending 40% of all the socks it donates to LGBTQ youth homeless shelters to raise awareness that 40% of homeless youth identify as a member of the queer community.

This June, more brands than ever are launching rainbow lines in celebration of LGBTQ Pride Month. While it's a reassuring sign of mainstream acceptance of the queer community, it's made it difficult to discern which companies are truly invested in giving back to the community and which are just looking to make a quick buck and raise their image at the expense of the cause. As a bona fide Queer Person™, I have a vested interest in ensuring that any Pride products I purchase are benefiting the most vulnerable members of my community, not just padding the pockets of corporate CEOs.

Bombas has launched a line of rainbow socks, available in both ankle height ($12) and calf height ($12) that directly benefit the most vulnerable members of the LGBTQ community — homeless youth — making them a stand-out in an overwhelming sea of rainbow options. The space-dyeing process ensures that each pair is unique, celebrating the individuality and diversity of the LGBTQ community.See the rest of the story at Business Insider

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