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McDonald’s is doubling down on deals and inexpensive breakfast to win over budget shoppers as the gap between rich and poor grows in America (MCD)

McDonald's Value MenuHollis Johnson

  • McDonald's needs to win over budget shoppers to attract more customers, with the chain recently adding new local deals to its $1 $2 $3 Menu and inexpensive breakfast options like Donut Sticks.
  • Still, the top reason that people who are eating at McDonald's less frequently provided to explain their behavior in a new UBS survey is that they had less spending money.
  • McDonald's is simultaneously trying to win over more affluent shoppers through its newly national delivery service.
  • Visit Business Insider's homepage for more stories.

McDonald's is determined to win over budget shoppers.

The fast-food giant has reported nine consecutive quarters of same-store sales growth, even as the chain battles slumping traffic.See the rest of the story at Business Insider

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  • The head of KFC's US business on comebacks, delivery, vegan 'chicken,' and the chain's new approach to menu innovation
  • Impossible Foods' and Beyond Meat's plant-based burgers aren't actually healthier than the fast-food originals
  • KFC's president reveals how the chain picks who plays Colonel Sanders as the brand cycles through countless versions of the character

SEE ALSO: The death of the American middle class and rising costs have forced fast-food chains like McDonald's and Taco Bell to try new strategies in their quest to win over budget shoppers

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