Connect with us

Business

The mother of the YouTube and 23andMe CEOs has a 5-letter catchword for raising successful children and she wrote a book about it (GOOG, GOOGL)

Palo Alto High School journalism teacher Esther Wojcicki, mother of YouTube CEO Susan Wojcicki and 23andMe CEO Anne Wojcicki.Joi Ito

  • Ester Wojcicki — the mother of YouTube CEO Susan Wojcicki and 23andMe CEO Anne Wojcicki — has a new book coming out on May 7 about how to raise successful children.
  • Wojcicki told Fortune in a recent interview that her approach can be applied by business leaders as well, and boils down to the acronym TRICK, which stands for: trust, respect, independence, collaboration, and kindness.
  • "If you treat employees the same way, if you believe in them and give them an opportunity to perform, then they believe in themselves," Wojcicki told Fortune.
  • Read the full Fortune interview with Ester Wojcicki here.
  • Visit BusinessInsider.com for more stories.

When your children get into a good college or land a fancy job, some people might ask for secrets on how you raised them. But when your kids turn out to be CEOs of some of the most influential and innovative companies in the world — they'll ask you to write a book about it.

That what happened to Ester Wojcicki — the mother of YouTube CEO Susan Wojcicki and 23andMe CEO Anne Wojcicki. See the rest of the story at Business Insider

NOW WATCH: Watch Apple debut its own no-fee credit card

See Also:

  • Here are all the details on the plan to totally change YouTube's business model that Google CEO Sundar Pichai reportedly killed in 2017
  • YouTube videos tracking the Notre-Dame Cathedral fire mistakenly showed some viewers information about the September 11 terror attacks
  • How to make the most out of the YouTube app on your Roku device

SEE ALSO: The career rise of Susan Wojcicki, who rented her garage to Google's founders in 1998 and is now the CEO of YouTube

Continue Reading




Subscribe

Trending